Sales Consultant

City of Industry, CA

Job Title: Sales Consultant

Department: Sales

Reports To: Assistant Sales Manager and Above

SUMMARY

Sells/leases new- and used-vehicles at dealership gross profit, volume, and customer 

satisfaction standards.

ESSENTIAL DUTIES

• Essential Duties include the following. Other duties may be assigned.

• Sells and delivers a minimum 12 of vehicles per month.

• Makes 50 outbound phone calls per day

• Maintains An Above State Rating-CSI score on survey results

• Writes complete sales orders and processes paperwork in accordance with dealership 

policies

• Utilizes dealership sales control and follow-up systems.

• Attends product and sales training courses as requested by sales manager.

• Keeps up-to-date on new products and services within the industry.

• Maintains an owner follow-up system that encourages repeat and referral business 

and contributes to customer satisfaction.

• Maintains a prospect development system.

• Conducts business in an ethical and professional manner.

• Satisfies the transportation needs of vehicle purchasers.

• Approaches, greets, and offers assistance or direction to any customer who enters 

the dealership showroom or sales lot.

• Assists customers in selecting a vehicle by asking questions and listening carefully to 

their responses.

• Explains fully product performance, application, and benefits to prospects.

• Describes all optional equipment available for customer purchase.

• Offers test drives to all prospects. Follows dealership procedure to obtain proper 

identification from customer prior to test drive.

• Exhibits high level of commitment to customer satisfaction. Strives to exceed the 

group Customer Viewpoint score.

• Knows and understands the federal, state, and local laws which govern retail 

automobile sales.

• Establishes personal income goals that are consistent with dealership standards of 

productivity, and devises a strategy to meet those goals.

• Keeps abreast of new products, features, accessories, etc., and their benefits to 

customers.

• Knows and understands equity and values, and is able to explain depreciation to the 

customer.

• Ensures that the sales manager has an opportunity to meet each customer.

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• Turns 100 percent of closed deals to finance and insurance manager, along with 

properly completed paperwork (insurance information, trade title, etc.).

• Prepares sold vehicles for customer delivery prior to customer arrival.

• Delivers vehicles to customers, ensuring that the customer understands the vehicle's 

operating features, warranty, and paperwork.

• Introduces customers to service department personnel to emphasize to them the 

quality and efficiency of service repairs and maintenance available in the dealership's 

service department.

• Schedules first service appointment.

• Follows up on all post-delivery items, tag/title work, “we-owes”, and special requests 

to be sure that all customer expectations are met.

• Reviews and analyzes actions at the end of each day, week, month, and year to 

determine how to better utilize time and plans more effectively.

Follows the dealership’s sales process at all times:

1. Clock In/Put name on sheet

2. Walk lot (both)

3. Team Meeting (prepare to sell)

4. Go over to prospect

5. Stand on point (Assistant Manager watches the point).

6. Greet customer

7. Qualify their wants and needs

8. Introduce ASM to customer as early as possible in the sales process

9. Find the customer a vehicle

10. Do a complete walk around

11. Invite customer to a test drive

12. Park car back

13. Get information on vehicle and trade-in

14. Invite the customer into showroom to sit down

15. Offer them a beverage

16. Get a starting figure on trade along with credit applications, appraisal for the trade, 

and the offer sheet.

17. Complete documents

18. Present offer to desk

19. Salesperson goes straight back to sit with the customer

20. Assistant Manager interviews customer and confirms commitment

21. Assistant Manager closes deal.

22. Salesperson completes application, gets a copy of insurance, driver’s license, pay 

stub, physical on vehicle sold and trade in

23. Salesperson goes over warranty book with customer. Introduce them to service and 

log their first service appointment

24. Introduce customer to the Finance Department

25. Have the vehicle washed and filled with gas

26. Re-greet them from Finance Department

27. Go over vehicle with delivery checklist and give customer a copy

28. Re-demonstrate the vehicle and re-confirm sales functions

29. Assistant customer with personal belongings from trade into new vehicle

30. A manager must thank the customer

31. Park the vehicle trade-in in the back.

• Attends sales meetings.

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• Immediately report to management any situation or condition that jeopardizes the 

safety, welfare, or integrity of the dealership, its employees, or customers.

• Comply with all company policies as required. ie: Meal and rest period policy, 

timekeeping, etc. Please refer to the Employee Handbook for further detail.

• Complete all required HR training modules in KPA

• Complete all required certification courses respective to position.

• Maintain a valid driver’s license and sales license. Immediately inform management 

of any changes in its status.

• Maintain a professional appearance. ie: a high level of personal grooming, hygiene, 

and uniform appearance. See Employee Handbook for more detail.

MARGINAL DUTIES

Marginal Duties include the following. Other duties may be assigned.

SUPERVISORY RESPONSIBILITIES

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty 

satisfactorily. The requirements listed below are representative of the knowledge, skill, 

and/or ability required. Reasonable accommodations may be made to enable individuals 

with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

• High school diploma or general education degree (GED); or six months related 

experience and/or training; or equivalent combination of education and experience.

LANGUAGE SKILLS

• Ability to read and comprehend simple instructions, short correspondence, and 

memos. Ability to write simple correspondence. Ability to effectively present 

information in one-on-one and small group situations to customers, clients, and 

other employees of the organization.

• Ability to read and interpret documents such as safety rules, operating and 

maintenance instructions, and procedure manuals.

MATHEMATICAL SKILLS

• Ability to add, subtract, multiply, and divide in all units of measure, using whole 

numbers, common fractions, and decimals. Ability to compute rate, ratio, and 

percent and to draw and interpret bar graphs.

REASONING ABILITY

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• Ability to apply common sense understanding to carry out instructions furnished in 

written, oral, or diagram form. Ability to deal with problems involving several 

concrete variables in standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

State Sales License

Valid Driver's License

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an 

employee to successfully perform the essential functions of this job. Reasonable 

accommodations may be made to enable individuals with disabilities to perform the 

essential functions.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an 

employee encounters while performing the essential functions of this job. Reasonable 

accommodations may be made to enable individuals with disabilities to perform the 

essential functions.

The sales person works both indoors and out. Moving about the dealership facility and lot to 

communicate with salespeople, managers, and customers. S/he works closely with F&I 

department to transport paperwork and to discuss sales. Weekend, evening, and holiday 

hours will be required. Will go on test drives.

NOTE: This is not an exhaustive list of responsibilities, skills, duties, efforts or working 

conditions associated with the job. While this list is intended to be an accurate reflection of 

the current job , the dealership reserves the right to revise the functions and duties of the 

job or to require that additional or different tasks be performed when circumstances change 

(i.e. emergencies, changes in personnel, work load, rush jobs, or technology 

developments).